Disk vs Tape vs Cloud: What Archiving Strategy is Right for Your Business?

In Backup & Archiving Hardware by Michael GreccoLeave a Comment

Disk vs Tape vs Cloud storage

One question we get asked frequently is “Which storage media should I use for my backup and archiving workflow?” Unfortunately, there is not a one-size-fits-all solution. The selection of the ideal storage hardware depends heavily on your individual requirements and DAM strategy. It also may include a mix of different media.

In addition, as professional-grade storage usually comes with a hefty price tag, it is important that the choice be considered carefully to avoid spending money on the wrong kind of storage.

Although initial investments may well be a significant factor in your decision, make sure you consider cost over time – you might find that after a few years, you’re in a completely different scenario.

Another important aspect is expandability. With ever-growing media formats, you should make sure that your storage will be able to cope with future developments when it comes to capacity.

And what about availability? In case of disk failure or user error, do you need your data straight away, or can you afford a few hours or days to get it all back? Do you have the possibility to store an extra copy off-site so it’s safe even if your building is damaged by flood, fire, or even just in case of a power outage?

These are just a few aspects to consider, and that is why we cannot answer the original question without asking more questions.

What we can do, though, is give you an overview of the three most common types of storage for professional digital asset management – specifically disk, LTO tape and the cloud – and their pros and cons:

Hard Drive Storage

Disk (HHD or SSD)

While SSD does not suffer from mechanical failure as much as HHD, the price per TB is around four to five times higher than for HDD. Here’s a comparison of both disk types.


  • Low initial investment for the disks themselves
  • Growing capacity
  • Direct access to data
  • Easily attached to the system
  • Easily replaced in case of failure
  • Using additional technology (RAID, NAS) can be conglomerated to large capacities and achieve high throughput
  • Multitude of vendors, sizes


  • Relatively short lifespans, high failure rates
  • Require additional not-so-cost-effective hardware for conglomeration and to achieve throughput.
  • Require special conditions (cooling, air cleanness) to ensure proper operation
  • Energy cost intensive
  • Space cost intensive, relatively larger volume/TB of storage
  • Interfaces change frequently with generation change and make old hardware unusable
  • Mechanically sensitive and therefore not well suited for transport and offline storage
  • Not reliable for long-term storage. Disk may not spin up
  • Cost ineffective for offline and (not-so-)long-term storage

LTO Tape

As opposed to videotape, LTO (Linear Tape-Open) is a standard for magnetic data tape.


  • Cost-effective in terms of storage space (Lowest price/TB)
  • Cost-effective in terms of expenses, i.e. electricity, cooling, maintenance
  • Cost-effective in terms of operational and storage space (GB/volume of space)
  • Large capacity per media – 6 TB/tape native with LTO-7
  • Storage speeds higher than spinning disk or SSD
  • Less sensitive to mechanical damage thanks to no permanently spinning parts
  • Easy transport and off-site storage
  • 30 years shelf life (in appropriate conditions)
  • Built-in encryption
  • Built-in compression
  • Highly redundant and reliable error detection and correction with inherent read-after-write verification
  • Standardized long-lifespan connection interface (SCSI, FCL)
  • Established technology with well-defined growth path for several future generations (new generation approx. every 2-3 years)
  • Controlled by an open consortium of major industry players IBM, HP, Quantum
  • 2 generations backward compatibility


  • Requires a special drive or tape library
  • High entry and initial costs for drive/library (but quick breakeven point)
  • Linear, sequential technology of data storage plus physical loading into drive–may take several minutes to load tape, locate data and commence retrieval
  • If re-used often (approx. 100x), tapes are prone to wear and tear. Therefore better suited for long-term archive. If used for recurring backup, tapes should be replaced in approx. 3-year cycles
  • Proper storage conditions (temperature/humidity) required to achieve 10+ year shelf life
  • Drives and libraries require periodic maintenance and cleaning
  • Not as easily plugged in and brought to functionality as disk
  • Technology requires proper/proprietary drivers and/or a technology-aware application for driving it.
  • LTFS ‘standard’ available, but supported and maintained in different levels by the individual members of the consortium.

Cloud storage

Cloud storage

Off-site storage via internet/network connection offered by large providers (Google, Amazon, Microsoft, etc.). Private (local) clouds (storage using cloud technology) exist, but require the same cost and maintenance as local disk/tape storage, so these are not considered in this comparison.


  • Extreme capacities
  • No initial capital expenditure (pay-as-you-go, mostly monthly payment)
  • Easily expandable or reducible
  • Zero maintenance on business side (no technicians/technical knowledge required)
  • High reliability
  • Availability of redundancy strategies
  • Allows long-time storage
  • Technology changes are transparent to, and do not affect the customer
  • Shareability of data
  • Built-in encryption


  • Perpetual expenses
  • Slow access due to nature of access – WAN
  • Requires dedicated and expensive network lines for faster transfer
  • Not suitable for large amounts of data if quick or immediate retrieval is required (quick access is often charged at a premium)
  • Requires specialized software for transfer and access to data.
  • Data is out of control of the business – total dependency on provider
  • Not on-premise – No WAN, no data.

Here are some of the most important factors:

Disk (HHD/SSD) LTO (Tape) Cloud
Initial Investment Moderate High Low, but constant expense
Maintenance Cost High Moderate Included
Expandability Easy to Moderate depending on workflow and set-up Easy to add additional tape media Easy, but incurs higher monthly fees
Access Time Fast Moderate (with loading time) Slow (depends on connection)
Sensitivity High sensitivity, relatively high failure rate, maintenance required for off-site and long-term storage Low sensitivity, low failure rate, low maintenance for off-site and long-term storage Low sensitivity, low failure rate, low maintenance for off-site and long-term storage
Ideal Uses Good for backup and failover, long-term storage for moderate amounts of data Good for long-term archiving of large amounts of date Good for archiving and backup if quick retreval is not required, cost prohibitive for large amounts of data

Hopefully, these points can support you in making an informed choice when selecting the best type of storage for your digital asset management workflow. Think short-term vs. long-term expenses, maintenance cost, expandability, etc.

Also, keep in mind that it probably makes sense to employ a combined strategy. For example, it is more convenient to accommodate smaller quantities of data using a cloud-based solution, but move to LTO tape when the amount of data increases later on.

Lastly, it will always be necessary to keep a certain amount of critical data on-site.

Disk to disk to tape strategy

So focus on building an environment that incorporates the best of both (or possibly all three) worlds – for example, a disk-to-disk-to-tape strategy.

What kind of media do you use? Let us know in the comments.